$PCLN - Possible $65 Downside on Priceline - Unsual Options Activity

Priceline.com Inc. (PCLN) has had a huge run, and has been one of the Top Performing stocks since the 2008-2009 Financial crisis. This stock is legit, and has outperformed the likes of AAPL and GOOG, in terms of total return every year. It is hard to predict as to whether the stock will keep rising, or reverse direction. But that doesn’t mean we cannot make some legitimate $$$$ on this $1000 Monster.

The Options activity on PCLN has also been pretty unusual over the past couple weeks. If you have the capital, I recommend buying some OTM Puts on PCLN.

For those who don’t know what it is that Priceline.com does, here is a brief company profile of PCLN:

Priceline.com Incorporated operates as a online travel company. It provides hotel reservation services on a worldwide basis with approximately 275,000 properties in 175 countries and territories under the Booking.com and Agoda.com brands; and car rental services in approximately 6,000 locations worldwide through rentalcars.com name. The company also offers reservation services for hotel rooms, airline tickets, rental cars, vacation packages, and cruise trips under the priceline.com brand through its Name Your Own Price demand-collection system, as well as for destination services, including parking, event tickets, ground transfers, and tours in the United States; and travel insurance services. priceline.com Incorporated was founded in 1997 and is headquartered in Norwalk, Connecticut.

Here is a Daily chart of PCLN:

PCLN - Daily Chart
PCLN - Daily Chart

Recommendation: SELL

Price Target: $1000

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